Plugin-Generated Titles Outperform WordPress Defaults or “Clean” Titles

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Our automated title tags consistently outperform “Page Name | Company Name” title tags. Default titles should only be used on pages that are not intended to rank such as Privacy Policy or Cart.

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Tested & Proven - Over 5 Campaigns

Manual H5 at Bottom of Content with Pipe-Separated Keywords

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Adding a level five heading improves rankings even when hidden at all reasonable screen sizes: <h5 class=”super-only”>ac repair Manchester NH | heating repair Manchester New Hampshire | hvac company in Manchester</h5>

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Tested & Proven - Multiple Campaigns

Include Both Keywords & Geos in Meta Description

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Meta description still proving to be a valuable ranking factor. Must include relevant keywords and geos.

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Tested & Proven - Over 3 Campaigns

Include Both Keywords & Geos in Title Tag

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Reducing keywords or geos in title tag harms rankings. Adding business name wastes valuable space otherwise available to keywords and geos.

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Tested & Proven - Over 3 Campaigns

Two H1 Tags Per Page

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In recent R&D tests we are seeing improved visibility on pages with two H1 tags. All of the SEO blogs say one is the limit but Google themselves actually say there is no requirement or limit for H1s. So far adding more than two H1s has actually been detrimental but two appears to be the […]

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Tested & Proven - Over 5 Campaigns

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