Showing Hidden Headings on Smaller Screens

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No benefit or detriment seen from showing or hiding headings based on viewport size. Can be done to make pages more visually appealing without harming rankings.

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Tested & Proven - Multiple Campaigns

Sitewide Footer Links to Location Pages

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No ranking boost found from sitewide links versus only linking within “Areas Served”

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Tested & Proven - Multiple Campaigns

Adding Google Maps to Location Pages

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No benefit found from adding location-specific map.

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Still Testing - Some Promising Results

Changing GBP to 24 Hours

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No rank improvement seen

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Still Testing - Some Promising Results

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