Tag: In Development

Test Summary as of 6/19/2023 Further testing required, but these key points have consistently proven true so far: Google gives as tangible rankings improvement to “fresh” content. We define tangible as a consistent positive movement of 3-5 spots for the average webpage Google is only comparing {what they’re seeing during this crawl} versus {what they […]

Test 1 https://www.nuccioac.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages. Waiting on indexing. Test 2 https://www.luxairehvacservices.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages, then rechecked rankings after those pages were indexed: BEFORE COPYWRITING PAGES INDEXED GBP Rank Organic Rank […]

Test 1: HVAC in DeSoto TX One month of 50/month boost – anchor text on all links included “DeSoto” (a campaign geo) and a random assortment of keywords – all directed to the heating repair page: December 2022 Search console reporting 0 links with DeSoto anchor text before the test: https___www.keepingamericacool.com_-Top linking text-2022-12-14 January 2023 […]

No benefit seen from adding 400 words to an already average length page.

Improvement 26 -> 65 (mobile) shows massive rank gain Improvement 42 -> 47 (mobile) shows no gain Improvement 21 -> 42 (mobile) shows no gain Decrease 63 -> 45 (mobile) harms rankings

Some conclusive data so far.

Adding keyword and geos as link title text to navbar links shows moderate improvement of ranking for destination page.

Moving content from accordions or behind “read more” gates is showing promise. Theory is that Google gives more value to what is displayed at page load.