Category: Written Content

Test Summary as of 6/19/2023 Further testing required, but these key points have consistently proven true so far: Google gives as tangible rankings improvement to “fresh” content. We define tangible as a consistent positive movement of 3-5 spots for the average webpage Google is only comparing {what they’re seeing during this crawl} versus {what they […]

Test 1 https://www.nuccioac.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages. Waiting on indexing. Test 2 https://www.luxairehvacservices.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages, then rechecked rankings after those pages were indexed: BEFORE COPYWRITING PAGES INDEXED GBP Rank Organic Rank […]

No benefit seen from adding 400 words to an already average length page.

Moving content from accordions or behind “read more” gates is showing promise. Theory is that Google gives more value to what is displayed at page load.