Category: Onsite SEO

Test Summary as of 6/19/2023 Further testing required, but these key points have consistently proven true so far: Google gives as tangible rankings improvement to “fresh” content. We define tangible as a consistent positive movement of 3-5 spots for the average webpage Google is only comparing {what they’re seeing during this crawl} versus {what they […]

Test 1 https://www.nuccioac.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages. Waiting on indexing. Test 2 https://www.luxairehvacservices.com/ Took baseline rankings of keywords related to topics included in the new SEO Copywriting pages, then rechecked rankings after those pages were indexed: BEFORE COPYWRITING PAGES INDEXED GBP Rank Organic Rank […]

No benefit seen from adding 400 words to an already average length page.

No benefit or detriment seen from showing or hiding headings based on viewport size. Can be done to make pages more visually appealing without harming rankings.

No ranking boost found from sitewide links versus only linking within “Areas Served”

No benefit found from adding location-specific map.

Our automated title tags consistently outperform “Page Name | Company Name” title tags. Default titles should only be used on pages that are not intended to rank such as Privacy Policy or Cart.

Adding a level five heading improves rankings even when hidden at all reasonable screen sizes: <h5 class=”super-only”>ac repair Manchester NH | heating repair Manchester New Hampshire | hvac company in Manchester</h5>

Improvement 26 -> 65 (mobile) shows massive rank gain Improvement 42 -> 47 (mobile) shows no gain Improvement 21 -> 42 (mobile) shows no gain Decrease 63 -> 45 (mobile) harms rankings

Some conclusive data so far.

Adding keyword and geos as link title text to navbar links shows moderate improvement of ranking for destination page.

Meta description still proving to be a valuable ranking factor. Must include relevant keywords and geos.

Reducing keywords or geos in title tag harms rankings. Adding business name wastes valuable space otherwise available to keywords and geos.

Moving content from accordions or behind “read more” gates is showing promise. Theory is that Google gives more value to what is displayed at page load.

In recent R&D tests we are seeing improved visibility on pages with two H1 tags. All of the SEO blogs say one is the limit but Google themselves actually say there is no requirement or limit for H1s. So far adding more than two H1s has actually been detrimental but two appears to be the […]